January 19th 2005, Sydney Australia
lamb tastes yummy. Trust me. I know. But it would seem a lot
of Australians don't. The
Meat & Livestock Australia Limited (MLA) create unique
and attention-grabbing commercials to get true blue Aussies
back to their roots, and away from all that "fancy asian
stuff". Lamb on the Barbie is what we're talkin' about
Back in the 90's the MLA created one of the most effective TVC's
(Television commercials) ever aired in Australia to promote
lamb. It featured a girl at home on the phone to a radio station.
The DJ tells her she has won a
dinner out with Tom Cruise. She promptly tells the DJ, "Oh
I can't make it. We're having lamb for dinner". That young
actress was the then-unknown Naomi Watts. Ironically she has
probably had hundreds of dinners with Tom Cruise since, bearing
in mind that she is Nicole Kidman's best friend. The chances
she had a nice lamb dinner with Tom Cruise are very slim, given
that she is in fact, a vegitarian!
The MLA have produced many good campaigns since, but the latest
has cause a bit of a ruccas. It premiered on the seven network
last Sunday in primetime (5.59pm just before the news).
Calls for a silence of the Lamb ads!
long haired, dole bludging types are indulging their pierced
tastebuds in all manner of exotic, foreign and often vegetarian
cuisine," said Mr Kekovich in the TV commercial.
Mark Berriman, of the Australian Vegetarian Society
had this to say. "I think there will be alot of
people who will be offended because vegetarians cover a
broad spectrum of society now, from left or right wing -
doesn't really matter".
And heres what The Herald Sun Newspaper had to say on 19th January.
Kekovich demands vegetarians chill out
advertisement that labels vegetarians unAustralian for
not eating lamb will not get the chop, the advertising
watchdog has decided.
controversial ad, which shows ex-VFL star Sam Kekovich
engaged in a patriotic but politically incorrect rant,
has attracted floods of complaints and praise since airing
on Sunday night.
Advertising Standards Bureau yesterday found the ad was
"clearly satirical, and a demonstration of the ability
of the majority of the community to take a joke against
is far more unusual for an advertisement to attract compliments
than complaints," ASB chairman Robert Koltai said.
almost unknown before now for an advertisement to attract
more information on the contraversy, go to Channel
there you have it. And here it is for you to watch!
You can download it by clicking here
and then watch it using Windows Media Player. It's only 3 and
a half MB's so should download quickly.
Thanks for dropping by!